Mob Rule

Back in the 5th century, Greek historian Herodotus said, "There is nothing more foolish, nothing more given to outrage than a useless mob."  Normally, we would agree with that, seeing all the damage done throughout history by mobs.  The word "mob" itself holds all these negative connotations and is used, like in Herodotus' quote, in a disparaging way. 


What if we could take that word and turn its meaning into something different?  Make it something not so sinister and menacing, but happier - joyous, even!  Reaching across centuries of abhorrent use, people are now using it for an altruistic purpose.  The news stories have been buzzing lately about groups of people organizing what they term a "cash mob" in order to bring much needed trade to flagging local businesses.  The story here in the International Business Times gives the basic story, and there's even a blog here about how to organize one.

We were the grateful recipients of a cash mob today.  Organized by some wonderful friends, old and new, here in Altadena, they came in starting a bit after noon.  When the day was over, we had Sunday totals that hadn't been seen since the holidays!  We are touched deeply by being "mobbed" and we'd like to make sure that everyone who participated, and all of those people who weren't part of it but got in the spirit with everyone, know how very thankful we are.  Not just for the sales, although that's a wonderful thing, but for the good will and the thought behind the "mobbing"!  I can't say it enough - thank you all from the bottom of our hearts!

Have a great week, friends!  It's Girl Scout Cookie time - we've made a donation to our local Girl Scout troop (crew member Megan's little sister Kiera, who looked adorable in her Daisy Scout smock!) and are serving your favorites along with our fresh coffee and tea (or lemonade, depending on the weather), so come on by and see us soon!  There's a shipment of new toys in store, some fabulous new fashion accessories, a new shipment of home office essentials (multi-color pen sets, binder & paper clips in an array of colors, envelopes (still available by the each!) and some very nice report covers and portfolios in stock now.  Hope to see you at WFS!

Lori & Scott