Monday, August 11, 2014


Hello, friends, another Monday has come and so it's time for a blog post.  Last week we discussed Sally Hogshead's new book, How The World Sees You.  In it, we posted a link and a password to take the perception test at no charge.  Did you try it?  We'd love to know what you thought - leave us a message and let us know your two defining traits and your archetype!  To have a little fun with this, here's what your archetype would be if they were named after super heroes:

Speaking of perception, we'd like to share someone else's blog post with you today, with a hat tip to our good friend Rose Eliff, who brought it to our attention.  The blog is called Momastary and the post, here, is called "Give Me Gratitude Or Give Me Debt".  It's a very uplifting post, and we hope you enjoy it!

Why would a retail store want you to read a post about someone who is consciously avoiding keeping up with the Joneses?  Isn't that what retail's all about, trying to get everyone in your store to buy the latest geegaw and gadget?  Most of them do, yes indeed they do.  We're a little different here at Hoopla.  We are An Emporium Of Good Things, and as such, carry products that are mostly sourced locally.  We have the largest collection of books written by people that live in and around Altadena.  We carry products like soap, tea, sauces, and caramels all made by local or regional folks.  Real people with real names, that you may bump into while shopping.  Greeting cards, art, music, wall decor, even pens made locally.  We carry fair trade gift wrap, bags, shoppers, scarves, jewelry, and journals.  Of the imports that we do carry, we carefully vet the companies to ensure that manufacturing laws and workers are not being abused.  No children were harmed in the production of our merchandise.  It's always a nice bonus when we find these type of companies locally, as well.  You see, we're a feel-good store, and we figure you can never get enough of a good thing, right?  You'll come in, there's no need for us to shout about how much better we are than your other choices, but cheering sections are always welcomed! 

So what does this have to do with perception?  It says we care - deeply and truly care about what you bring into your home.  We know you could buy products anywhere, so we specialize in finding products that not everyone has.  We know you could patronize any business, and we're very thankful you choose ours.  This is why we're so choosy - because you are!

With that said, we've got some great new garden items coming in from Regal Art And Gifts, a California company located in Concord.  There will be some great solar yard stakes and wind chimes that are just perfect for your late summer garden!  We can't wait until the fall yard decorations come in because they're so cool!  Here's a little peek of what's coming:

Dragonfly Bell
Solar Bubble Light Butterfly Stake

Solar Lantern
Hummingbird Bell
Coming soon - Halloween Yard Stakes

Remember, we also have beautiful Leoj Wishing Balls.  These are extremely well made (in the U.S.!) glass objects that soak up the sun's rays during the day, and glow softly at night.  Almost as wonderful as fireflies, these shapes will fascinate you!

Leoj Wishing Balls, Large & Small Spheres


That's it for this week, friends.  Have a great week, and we'll talk next Monday!

Lori and Scott

Monday, August 4, 2014

What Makes You Fascinating?

This isn't about us.  It's about YOU.

It starts with YOU.  It ends with YOU.

Intrigued yet?

Branding expert and leading authority on the science of fascination, Sally Hogshead, is launching her new book How The World Sees You on July 1.

To celebrate all of the new insights she's learned over the past decade of research, she has started Project Fascination, with a goal to show 100,000 people how their personalities add value.

To do this, she's given me a special code, BL-lorinscott, to give the first 100 people who use it her Fascination Advantage (tm) assessment for free!  This has never been done before, and will only last until they reach 100,000 more assessment takers!

And the best part is - they want this to be a chain reaction.  So when you take the assessment using BL-lorinscott, you'll receive 100 assessments to share with your circle for free, too!  That's $3700 of free market research at your fingertips!

So how do you take the assessment?  Simple.

Go to amd use code BL-lorinscott.  Once you've taken the assessment, Sally's team will load 100 assessments into your new account.  Rinse and repeat.  That's it.  Now you're ready to discover how your personality is custom built for certain situations, and which situations you should learn to avoid.  And it only takes 5 minutes (you can eve do it on your phone).

28 questions.  5 minutes.  A whole new way to communicate.

Remember, the best way to empower someone is to show them their own highest value.  Our goal together is to show people the very best of themselves - the qualities that makes them more successful, more authentic, and more fascinating. 

Remember that your code will expire once they reach 100,000 more assessment takers.  Don't this this $3700 value go to waste.  Take the assessment today and encourage your friends and followers to do the same!

Your Fascination Advantage Report is the first big step into knowing how your personality can be heard and remembered in an overcrowded market.  And sharing the assessment will help others do the same.  Find everything you need to put this knowledge into practice with your co-workers, close friends and significant other in Sally's new book, How The World Sees You.

Here's the first page of my assessment, where I discovered my two greatest advantages and my Archetype.  I'm Passion + Innovation, which equals The Catalyst.  Scott is Mystique + Innovation, which equals The Secret Weapon.  We'd love to know what you are!