Sunday, June 5, 2011

Community At The Table

We're celebrating the fifth Fancy Food Truck Fridays this week and in honor of the occasion, I'd like to take you on a little history trip - one that looks at food truck origins, their sudden  burgeoning popularity and the way food binds us as humans together.

One of the earliest pioneers of mobile kitchens, entrepreneur Charles Goodnight, was primarily a famous Texas rancher.  Deemed the "Father of the Texas Panhandle", Mr. Goodnight was also a banker, silver miner and the founder of a college, among many other things (entrepreneurs back in those days were serious multi-taskers and were themselves most likely the model for today's venture capitalists).  In 1866, Mr. Goodnight saw the need for food-on-the-go for his ranch hands as they worked the cattle drives and thus, the "chuckwagon" was born. 


Of course, food vendors had been on crowded city streets since time immemorial.  From ancient Greece and Rome to Paris' storied Monmartre, purveyors of salty, savory, sweet and spicy deliciousness from carts abounded.  The genius of Mr. Goodnight's invention was putting size into the food cart equation and making it a place where food was prepared and cooked.  First the patrons of the chuckwagon were the cowboys of the day, then others followed suite and the ubiquitous lunch wagon (more commonly known as the roach coach) was born.

                                                   

Fast forward to 2008, when Mark Manguera, a Filipino married to a Korean woman, his sister Alice Chin and  friend, chef Roy Choi, started Kogi BBQ Taco Truck.  Mark's concept of Korean barbeque (or Bool Kogi) in a taco, arrived at while drinking with friends, took off like lightening and today's gourmet food truck was born.  And what a platform it's been, and continues to be, for the enterprising entrepreneur, and how exciting it is for us to experiment with these new recipes! 



As humans, we are hard-wired to gather around good food.  Again, from ancient times to modern, community is found around a dining table.  Breaking bread is one of the oldest human tradition and we all hold true to that psychological imprint.  This is why all of us here at The Shops at Webster's host Fancy Food Truck Fridays.  We hope that by providing this communal experience, Altadena will be enriched.  Enriched by more people connecting, laughing......eating......together.  From our house to yours,  we hope you'll enjoy yourselves this Friday night.  Come by, say hello to your friends and neighbors and meet someone new - maybe even browse in the shops and meet us!  We'll be waiting for you.....

Enjoy the week ahead, my friends!

Lori and Scott

6 comments:

Cafe Pasadena said...

Oh! you're blogging about history today also!! I kinda like your history better - it's tastier!!

Unknown said...

Hi, Mike, thanks for stopping by! Yes, we're both blogging history this week. I haven't had a chance yet to comment on your post, but I loved the contrast in the photos you used.

Anonymous said...

Passed by Webster's today (the Webster community of stores, I guess one might say) and saw the sign for Friday. I'm so glad this is a success -- and it is. I love to see hard work and creativity getting just rewards.

Unknown said...

Thank you, Karin, we love that it's successful, too!

Anonymous said...

Such a great event! Wish I could be there tomorrow. But, i'll definitely be at the next!!

Unknown said...

We appreciate your support!