Opportunity Knocking

 


As many of you know, I'm a big fan of Seth Godin.  His marketing advice is spot-on, but I enjoy him for so much more, especially his pithy takes on what's happening in the world today and how it relates to having an impact.  He's written two such blog posts recently, here and here, that exemplify this, and I highly recommend your reading them before we continue.

In the body of the second blog post, Seth says "the opportunity (to make a difference), though, is the biggest of our generation (or the last one, for that matter).  The opportunity is there for anyone (with our without a job) smart enough to take it - to develop a best in class skill, to tell a story, to spread the word, to be in demand, to satisfy 'real needs', to run from the mediocre middle and to change everything".  He also says "the old economy offered a guarantee - time plus education plus obedience equals stability.  The new one, not so much.  The new one offers a chance for you to take a chance and make an impact".

This, my friends, is essentially what we're doing at WFS.  Running from the mediocre, not relying on the way things were done "before", we are mapping out a new territory in retail land - one that espouses cooperation over competition.  One that demands we take a stand for the things we believe in, such as buying locally to reduce our carbon footprint.  One that demands we buy U.S. made products to invest in our own economy and one that demands we buy ethically produced products if they're made overseas.  Most of all it demands the utmost integrity; our name denotes longevity but it will now be synonymous with fairness and a willingness to go the extra mile to ensure you a comfortable shopping experience.  Trust is not given easily, that we know.  Time will prove our mettle, and we ask that you give us a chance.....a chance to show you exactly how we can make an impact on our corner of the world, and maybe change everything.

Thanks for listening and we hope you have a lovely week ahead!  Remember, Mother's Day will be quickly upon us and WFS can help you with that.  We have American-made cards that are perfect for giving moms of all sorts and we have some wonderful items for gifting - come on in and let us show you!

Lori and Scott