Sunday, September 12, 2010

Being Social and Shopping Local, A Recipe For Fun In Altadena

Scott and I hope all of you had a pleasant Labor Day holiday. We decided that we'd close the store Sunday and Monday, and it was lovely having two whole days at home! Our dog, almost 14 year old Pepe, was estatic that we were home, poor pup has gotten used to us being gone every day.

After that nice, warm Labor Day, it sure seems like fall is here. Although the days in Altadena are warm, they're clear with that certain tang in the air that signals autumn is just around the corner. Some claim we were cheated out of summer....I'm glad it wasn't too awfully hot and all of us at the store are getting ready for the change of seasons. All this week we'll be moving things around and redecorating, so please excuse the disarray....I'm sure you'll be pleased with the outcome!

Last post, I mentioned the social media meet and greet/wine pairing event we'd be having, and I mentioned mid-September. We're going to hold the event on Friday, October 1st, after the Jewish New Year celebrations are over. October 1st is also the date The Gallery At The End Of The World is having a one-man show, so it should be a great evening of fun, fellowship, information, food, wine and art! Our wine pairing theme will be Fall Tailgating Parties, so do make plans to join us....meet our area's well-known bloggers, find out what all the buzz is about social media and even ask questions about how sites like Facebook can open a whole new world for you and your business! More information about our function will be forthcoming next week.

Something exciting has happened! The Altadena Chamber of Commerce has launched its long-awaited Shop Local Altadena program. It started last week with very little fanfare and a link to a PDF page of coupons on the front page of the Chamber's website at http://abacus-es.com/altadena/ads.pdf This link will take you directly to the coupon page, which you can print and cut out to use at the participating merchants and businesses. Webster's Fine Stationers is offering a 15% savings on purchases over $20.00, excluding sale items and Crane & Co., from now through the month of October! The other businesses participating are Altadena Golf Course, Curves, Amy's Patio Cafe, Steve's Pets and Kat Scrap Studio. As a Director of the Chamber, I was a bit disappointed in the lack of coverage, save a two-liner in Altadenablog. We need to be a bit more committed to creating interest and making sure the majority of people in the town know when we start a campaign like this. It's the start of a fabulous movement, with coupon savings and everything, so we'd appreciate it if you'd help spread the word.

Have a great week, my friends, and remember....shopping local truly does empower your community!

Lori & Scott

2 comments:

The Sage of Altadena said...

What's this "two-liner" stuff? We have a three paragraph story with a link to the coupons that we're hosting on our site, and a separate ad linking to the coupons on our ad rail, which we are running for free! As a Chamber member, we are fully committed to promoting the success of Altadena businesses!

Unknown said...

Tim, you're right. I missed your 3 paragraph intro to the Shop Local Altadena program because I was directed to the link only. The Chamber thanks you for your attention and for your unwavering loyalty to this community.

However, my point was that much more could've been done with it to spark some excitement about shopping locally. You can't spark excitement without also first educating our community about why it's beneficial to shop local, independent businesses. I believe that the Chamber Directors, myself included, missed the boat on this.