Believe In Change

As I sit here and type, I'm reflecting on the two days Scott and I took off of work because of Carmegeddon.  While it was fun to putter around the house we see so little of, we found ourselves antsy about not being there.  It's a funny feeling to be away from the business you're running, especially these days, but I'm glad for a little bit of distance.  Perspective is good as is planning, and we did some of both this weekend. 

As we were discussing the very real need for increased business in our store, Scott mentioned some of the online reviews he's read about Webster's, and the many comments he's heard over the years from the store's customers.  He says that the general consensus of opinion about the store was this statement: "If you can't find it anywhere else, you'll be able to find it at Webster's".  No matter what "it" was, people thought that you could find it here.  He's also heard people sat repeatedly "I went to ____ and ____ and couldn't find it, but you have it!"  Scott asked me this question - "Where would Webster's be today if people would've come here first?  Why, if in the majority's mind, we carried everything, didn't they come to us first?"

That's a question that isn't simple to answer and is a moot point anyway, as the pharmacy business is owned by a different family now.  The aura of the Webster's of old still affects us all today, however.  Change is never comfortable, especially with a store that's been in the community so long.  One whose cachet was fading, maybe, and one who was a last resort shopping destination, but was one who was still there - safe and predictable.

Now the game's changed and the store is not the same as it was.  Times have changed, as we all know, and shopping habits are in flux.  The wholesalers who supply what our old store offered are getting more and more difficult for small, independent retailers like us to work with.  The minimum purchase is getting higher and their short terms are not negotiable.  Some small office supply and business product manufacturers have gone out of business altogether, which gives the impression that we've chosen not to carry that item anymore.  All of this together doesn't exactly smack of confident retailing and our dwindling sales are proving it true - you can't sell it if you don't have it.

All of us here at Webster's need your support, because all of us want to be strong enough to support you, the community.  With the anticipated revitalization of the pharmacy, we are placing our hope in your continued goodwill and trust.  Trust us that we intend to bring you the very best shopping experience we can.  Both Scott and I are working with Michael and Meredith to support their efforts to accomplish this because we believe.  We believe in ourselves, our crew and our talents.  Let us show you what we can do - be a supporter of positive change and tell a friend about us!  Your good word of mouth is more powerful than a thousand dollars worth of advertising, so go tell someone about us or share this post - we deeply appreciate it!