Sunday, February 13, 2011

Life In The Fast (Food Truck) Lane, or, How Webster's Got Their Groove Back

This past week has been a flurry of getting our very first Fancy Food Truck Fridays event up and running. This event is also the very first collaborative effort between all the Webster's stores and we're very glad it went off so very well!

For those of you who hadn't heard about it, Fancy Food Truck Fridays is being held on the 2nd Friday of every month. At 5:00 pm, the parking lot behind the Shops at Webster's Center transforms into a gourmet food haven, with family-style seating nestled in between the bustling trucks. People came, people mingled and conversed while they waited in the long lines; they sat and ate and seemed to really enjoy themselves!

Our collective hope is that this will become a mainstay in Altadena, something that our community can look forward to. We'll be tweaking and improving as we go along, so hopefully all our residents will be able to enjoy the event, together. Pictures of the festivities can be found at Altadenablog, here: http://www.altadenablog.com and on Altadena Patch, here: http://www.altadenapatch.com

Our thanks go out to both Webster's Community Pharmacy and Webster's Liquor, and also to Sheldon Katz of Rolling Bistros. Working together we were able to put some positive excitement back into our little town, some life back into the store as a whole and had a lot of fun doing it! Working together, we have debuted something that has the potential to draw people from the outlying areas to Altadena and enliven our local economy.

We welcome your suggestions about how to make this event more enjoyable for all. The trucks are now aware of how popular this event will be, so are making plans to be better supplied, and there will be two more trucks. Which ones will come next time? Stay tuned to find out....the next event will be held on Friday, March 11th!

I'd also like to give a shout-out to our friends Michael Holland and Anne L. Bannon of http://wwww.OddBallGrape.com, who hosted our Champagne & Port tasting on Friday. They poured over 100 glasses of Champagne or Port on Friday night....I think that might be a record! They handed out over five pounds of chocolate covered strawberries and about as many chunks of dark chocolate along with the wines and still managed to cheerfully extol the virtues of each to an audience of rapt listeners. I'm always amazed by them and want to thank them for their partnership!

Until next week, my friends....enjoy!

Lori & Scott

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