"They say that the eye is the window to the soul. But it is the soul that is the window." - Andrew Hamilton
Those of you who read Altadenablog or our Facebook Fan Page will have already seen our new faux windows. They were painted this past week on the front walls of our store by local Altadena artist Gary Thomas. Maybe you've driven by and seen them or caught a glimpse while coming out of the pharmacy. I'm told that if you look at them from across the street you can't tell they're not real. If you haven't seen them yet, I'm personally inviting you to drop by and have a look. Gary did such a wonderful job and we're awed by his talent!
Fake windows might not seem like such a big deal in the relative scheme of things, but to us here at WFS, it's huge. The windows give just the right whimsical touch we'd been planning on for two years. They give our store what it had been lacking on the outside - a personality that reflects the warmth of the inside! It's different enough from anything else in the area to call attention to us and to the fact that we are an independent Altadena original.
Actually, this is the first step in our long awaited plan of action. We've been under a lot of pressure to get signage on the front (apparently, the $1200.00 light-up at night sign on the top front of our building wasn't sufficient). I resisted putting up any more plastic signs as Lake Avenue is littered with them. Deep down, I'd rather be anonymous than be tacky, but that wasn't the best idea for staying in business. The windows, then, are our answer to the plastic and our using a local artist to paint them was our contribution to stimulating our local economy. Just think if this idea were to be contagious....if instead of a plethora of plastic signage, we had local artists painting local scenes on our community's buildings, what a wonder it would be to drive up and down North Lake Avenue!
Delving even further into that idea (dare we??), why not imagine that all us business owners here working together for the good of the community? Can we imagine an Altadena for Altadena residents, a strong and healthy community where doing business in town is a pleasure? I can imagine it....I can taste it....and I know there are many of you out there who can as well. If we all joined together and contributed to the beautification of North Lake Avenue, if we all joined forces to call attention to the need for redevelopment here, would the County Supervisors listen? I think they would, and I'm praying they will. Never has the time been better or the results more needed. Stay with us while we work our plan.
Enjoy the week ahead, my friends, but stay cool...it's supposed to be a hot one!
Lori & Scott
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