Sunday, January 3, 2010

Trending Forward in 2010

Last post I reviewed our progress in 2009 and now I’d like to take you along with me as we look at what 2010 will bring us.

“Trend” is a word that causes a lot of retailers to quake in their boots, because purchasing “trendy” items means risk. Risk that the “trend” may well past its prime before you jump on the bandwagon, or that you’ll ride the “trend” only to discover that you’ve got way too much invested in it when that “trend” starts wearing thin. I like to stick with a more classic sensibility, because that’s what’s seen me through years of decorating – and we all know how fickle decorating trends can be.

Trends are like myths, in a way. They say there is a grain of truth at the root of a myth, and there are solid, classic ideas in each new year’s color trends, presented by Pantone, the world’s top trend forecaster. They set the color standards for the fashion and home décor industries and this is what they’ve foreseen:

Their color of the year for 2010 is turquoise. According to Leatrice Eiseman, Pantone’s Executive Director, “Turquoise is believed to be a protective talisman, a color of deep compassion and healing, a color of faith and truth, inspired by water and sky”. “Appealing to both sexes, turquoise can look elegant or casual and because of its warm and cool undertones it pairs well with any other color,” she says. “It adds a splash of excitement to neutrals and browns, compliments reds and pinks and creates a classic maritime look with deep blues and is especially flattering with yellow-greens.” People who like turquoise tend to be complex, imaginative and original. Turquoise and other ocean-inspired blues are “eco-colors” that reflect increasing consumer appreciation of the environment and nature.

They advise using turquoise as a wall color sparingly....high voltage colors normally are best confined to an accent wall or powder room. However, I know several people who’ve used this color successfully in living rooms, great rooms and bedrooms. It’s a stunning color when used with lots of white trim! But if you’re not ready to paint your room turquoise, that’s fine. Updating your accessories will do the job nicely, like the pop of color a turquoise lamp or pillows gives an otherwise neutral room. You can also use this color on picture frames, towels, glassware (think translucent turquoise vases or bowls) and my personal favorite, a painted chair or side table. Check out my friend Kim’s blog, Dear Daisy Cottage (link below in our blogroll) for wonderful color inspiration.

It’s a good thing that I love the color turquoise in all its guises, from lightest ocean blue to deep peacock! We’ll be bringing in décor items that you’ll love in this luscious color – so great for bringing the warmth of summer into drab winter months and wonderfully cooling later on in the year. I also hear that ice blue, turquoise’s cousin, is hot for holiday 2010! Look for new product arrivals after Valentine’s Day.

Next week brings the California Gift Show at the LA Mart and Convention Center. We’ll be there from the 12th through the 16th and we’ll scour the showrooms for the best of the best. I’ll be posting from the show and tweeting about interesting finds, so be sure to watch for that. Until next week, here are some more “trends” that are said to be hot for this year…..let’s hear what you think about them! They are:

Mixed prints, platform clogs, red lipstick, distressed jeans, Lucite & Bakelite jewelry, nautical stripes (I swear, this one is on the list each year, and I hardly ever see them much here in L.A.), slick leather dresses & skirts, copper & bronze tones, 70’s inspired wild florals, big sunglasses (Jason Wu is a name to watch), jewel-encrusted and enameled animal jewelry, pastel shades for eyes, 60’s artist Claude Lelamme, chandelier earrings and platinum blonde hair color.

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