Vision Before Focus

Last month, I had the pleasure of meeting and speaking with a lovely woman I met through networking. Her name is Joan Rudder-Ward and she's a photographer. She writes a blog called Picture Your Success, Successful Ventures With Photography. She teaches new and established photographers how to branch out and be successful at selling their art through different venues.

She plans on publishing a book she's writing on the subject by the end of the year. She chose me to interview about how I go about buying artisan cards and what special things I look for. I thoroughly enjoyed our discussion, which ended up being about much more than artist's cards. I was touched that she felt so in tune with what I spoke about, but now am verklempt as I read what she wrote about me. I have to reprint it here so you can read it, too:

"Vision Before Focus

This spotlight interview is with someone who is not a photographer, yet there are valuable lessons here for anyone wanting to start or expand a business venture.

Lori Webster is the owner of Webster’s Fine Stationers, a family business that has been serving the Altadena, California area since 1926. I interviewed Lori for my new book on how to start your own greeting card business (release set for December 09) , because she buys custom photographic greeting cards for her store. She gave very good information on the whole process of how she buys them, how to price them, the best methods of making contact, and what store owners look for in purchasing greeting cards. This information will be revealed in the book.

Though the business has been around for 83 years, Lori, with her husband Scott, have owned their store for the past two years. We had a chance to talk about the challenges they are facing with consequences of management decisions made before they took over, the effect of big box stores moving into the area, and the economy.

Lori exemplifies what it takes to successfully start and run any type of business, and I’ll relate these to starting and running a photography venture. Even though the store has been established for years, change is needed to meet the varied challenges the retail sector is facing in today’s world. Therefore, in putting a “new face” on Webster’s, it is parallel to starting a new venture.

3 vital things you must start with to have a successful photography venture

Vision

~~Lori’s vision for the store goes beyond stationery. The vision is to offer the community more lifestyle choices in what they carry, such as recycled and fair trade products, and products made locally and in the USA. They offer much more than stationery as customers can purchase products for their home and office, for their children, for school, and even for their appetites with the gourmet food selections they offer.~~

What does your ” finished product” look like? What is your vision? In other words, what goal do you have for your photography venture?


Is your goal to have a full-service boutique- style studio that caters to expectant mothers and their children? Or is it a weekend wedding business where you are booked three weekends a month? Perhaps it’s the art market where you want your images displayed in fine art stores in your city, or across the country. And then again, you may only be interested in having good images for your own personal reasons, such as documenting family history that can be passed down to generations to come.

Solidify your vision. “See” your end result from the start.

Craft a Plan

~~Lori is attending a 26-week ““Business Builders Boot Camp” where she is crafting her plan to reach her vision for the store.~~

Once you have your vision, you then need to craft your road map, your plan, to get there. This is the time to do research and gather the resources that you need. It’s a common joke that creative people don’t like taking care of the business end of things in learning the left-brain parts of launching a successful venture… like creating business plans and setting up and accounting system. You don’t necessarily have to create a full-blown business plan, but business acumen is necessary. Small Business Development Centers can be found in most cities, with business classes available for nominal fees. They also have counselors that can help guide you to beneficial resources. You can also seek the assistance of professional photographers who offer consulting services.

Work the Plan

~~Even while she’s going through the business boot camp, Lori is simultaneously working her plan, by supplying her store with products and services that match the vision she has for the store.~~

One of the challenges of being in business is the follow-through on the different aspects of a plan. Diligence and perseverance are key to fulfilling your vision. Keep moving forward and stick with it. You can do it!"

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Wow! I am beyond honored that Joan would think enough of me and the store to write this article and I'm so thankful that we got to meet. I only hope that someday I can return the favor, but for now a simple thank you will have to suffice. I also want to thank you, Joan, for the prayers - I appreciate them more than you know.

Links to the story and to Joan's blog are below on my blogroll.

Ahhhh.....September is Here!

School has started and fall is in the air, my friends. We’re now entering my very favorite time of the year and we’re just bursting with plans for the upcoming season!

Here now is our Back-to-School promotion….just look for the bright red schoolhouse and you’ll find everything you need for you or your child’s new school year. We’re making it easy for you by placing the items in one large display….come see, ‘cause it’s too cute! Remember to stay local, buy local - save gas and support your community! Staples, and big-box stores like them, may have killer deals, but did you know that when you buy from them your money doesn’t stay in your community, let alone stay in California? It’s true. Almost every big box chain store’s headquarters are located in some other state or country and your money is going there instead of here, where it’s needed. Just sayin’.

Those of you who have signed our guestbook at the store might have recently received from us an invitation to have your child(ren) professionally photographed and receive the gallery-wrapped canvas photo free of charge after they hang in our “Growing Up Gallery”. This is not a gimmick or a trick to get you to buy or a sham or a lie….this is the real deal. Penelope Palumbo, of Pasadena’s Studio P3, is a dear friend of Michelle’s, and wants to expand her photographic efforts here in Altadena. What better way, she thought, than to run a promotion through WFS….invite our most treasured customers to have their child’s photo taken at the Studio with every professional amenity available, have the completed canvas exhibited at WFS through the 4th quarter, and receive the canvas absolutely free after Studio P3 finishes with it? What an excellent gift this would make….who wouldn’t love a gorgeous photo of your child? Or you could, of course, keep it and have it hanging in your home for all to admire. Whichever, this is a fantastic opportunity to receive a large-sized piece of art and pay nothing….no strings attached. Oh wait….there will be a party held for the family and friends of the chosen models and we’ll advise you of the date for that later on. If you got an invitation, please respond soon, as there are only 10 available slots, 4 of which have already been spoken for. Multiple children in one photo is acceptable….if you have any other questions or concerns, please contact Lori or Michelle at the store.

I also want to keep you all informed of upcoming plans for more functions benefiting Dr. Sandra Thomas’ Quality of Life Center. As you know, we’ve partnered with the Center, as we believe there is nothing more precious than our children, and the future of our country lies in their hands. Our children, every one of them, deserves to have every educational avenue open to them so they can succeed in today’s world. We want to help Dr. Thomas realize that dream. We all need to be aware of the great need in our community for a program like this. Please take a moment, click on her link on this page and discover what the Quality of Life Center is all about. Help us support our future!

As a reminder, we’re receiving new merchandise all the time. Why not drop by and see? As always, there’s a hot cuppa coffee or tea waiting, just for you. See you soon!