Project Altadena!

You might've read about this on Tim Rutt's Altadenablog.com ( http://www.altadenablog.com/ ) and in the Pasadena Star News ( http://www.pasadenastarnews.com/business/ci_12461255 ) but I wanted to convey just how excited I am about it!

For those of you who haven't heard about it yet, the Altadena Arts Coalition is going to be handing out disposable cameras for $20.00 a piece to the first 100 persons who show up at Photography by Walt from 8:00 a.m. on July 1st. Photograph places you love, people dear to you, whatever it is in Altadena that floats your boat....the only requirement is that you live in Altadena. These photos will end up being a part of a huge exhibit on Saturday, September 5th, the date of our next North Lake Business District Open House. Of course, you will receive your photos back after the exhibit.

Can you imagine? 100 disposable cameras with 27 exposures each.....that means roughly 2,700 photos that will comprise this exhibit. 2700 photos of Beautiful Altadena as you see it - that's truly huge! I think this is such an amazing project!

The timing couldn't be better to give our lovely town a large dose of feel-good. I've been reading a few articles concerning Altadena online at PasadenaStarNews.com ( http://www.pasadenastarnews.com/ ), and the comments that follow them. I'm appalled about the perception of Altadena from outsiders. I'm appalled at the comments from insiders, too. I don't understand why this town is getting such bad press, but the AAC will be working hard to change this situation. Altadena needs some consciousness-raising, some help with the collective self-esteem. Altadena needs to feel good about itself....and it should! There's lots to love about our community and the beauty of it is only the crown at the top.

The Altadena Arts Coalition, and Webster's Fine Stationers, is all for helping Altadena be the best it can be. You can help us by spreading the word and joining the fun!