Holiday Love - Hoopla! Emporium's Picks For Gifting

 

Being the owner of a gift store is a lot of work, particularly around the holidays. We've read several industry articles lately in regard to the stress the holidays can bring, and how we storeowners can deal with it all. It's great information, but in all honesty, I don't find this time of year too stressful, I find it invigorating and joyful.  What fun it is to pull out all the holiday decorations, trim the tree, and anticipate all the new merchandise coming into the store!

It's all very exciting, but the thing we like most of all is discovering fabulous products for you that are made locally or regionally.  The talent that we have here astounds us!  From artists and authors, to food producers and gift or card makers, this is our partial list of our absolute favorites (which can change without notice, and often does!) -

• Jus D'Amour The Essence of Love Perfume Oil by Perfumes Mercedes - hands down, our favorite new scent, created by singer, songwriter and performer Mercedes Ganon.  Included in this line are the original Jus D' Amour, its companion scent Sassy, and Legend Cologne for men.  Jus D'Amore is a timeless, romantic blend of fresh coco palm and aqualeaf accord, gentle violet, night blooming jasmine, Tahitian vanilla and deep sandalwood.  Formulated to coordinate with Sassy, a fresh and sexy blend of juicy sweet orange mandarin and vibrant grapefruit, exotic jasmine, bergamot and cassis, the two scents together are bliss!  Legend for men is an evocation of nature's combination of fruits, woods, and florals to capture that very distinct masculine flavor.  Notes include melon, black currant, citrus, green leaf, ozone, bergamot, jasmine, violet, wood musk, oakmoss, and sandalwood.  We highly recommend this as a personal gift to yourself this year! 

 

• LA Farm Girl jams and jellies - this local specialty food product line is so delicious, we can't describe it well enough in words.  Because no matter how hard you try, you just can't smell or taste words, can you?  Rest assured that we've done the tasting for you, and can tell you how much we love them!  Not just for breakfast, either, these jams, most infused with wine or spirits, are so versatile in the kitchen.  From your holiday baking (Linzer cookies, anyone?) to a glaze for roast meats, we invite you to transport your taste buds this season! Currently in stock are Habanero Honey, Peppered Pineapple, Strawberry Sangria, Bourbon & Vanilla Berry, Fig & Sweet Marsala, and Sherry & Cinnamon Persimmon.  Caramel Tangerine, Cognac & Vanilla Cherry, and Blood Orange & Rosemary Mimosa are on their way in about a week or so.

• The Safety Godmothers by Ellen Snortland and Lisa Gaeta - this book is a must-have for all young people, particularly females, and gives sound advice about personal safety without the preachy-ness. We love Ellen and Lisa's humorous tone in this book, as they interview young people who have been attacked, and survived, by using the tactics the authors recommend.  If you have a young daughter or son, or are a grandparent to either, this is our pick for you! It's not a sexy, beautiful, or delicious present, but don't let that deter you.  This is something that will resonate for years with your young ones and, help save a life if, God forbid, they are ever stalked or attacked.

We'll be back again soon with some more suggestions for you.  Until then, be well and enjoy the season!

Stand

Oftentimes, we're asked for advice from various friends, acquaintances, even customers of ours, on starting or growing a business.  Most of the questions we get center around operating a business in a down economy, like "how do you hang in there when it's so tough?".  Others couch the question differently, like asking what motivates us to keep showing up on a daily basis. Multiple paragraphs could be written about this subject, but we ran across a recent blog post from uber-entrepreneur Seth Godin that pretty much sums up our advice to anyone starting out:

What does your brand stand for?

If you tell me about service and quality and customer focus, you haven't answered my question, because a hundred other brands stand for that. If you are what others are, then there's nothing here to own or protect or build upon.

Compared to what? Compared to all those that you compete with for attention, for commerce, for donations and for employees, what do you stand for? Are you one of a kind or even one in a million?
Hyatt, Marriott, Hilton... they don't actually stand for anything, do they? They can't, because they stand for precisely the same thing. Puma vs. Adidas vs. Nike... They all want to stand for winning. How substantial are the differences?

Make a list of the differences and the extremes and start with that. A brand that stands for what all brands stand for stands for nothing much.

---Seth Godin, May 30, 2013

It was never much of a stretch for us to differentiate our store, because we had to.  Due to the circumstances of our purchase into this long-standing family business, we were actually a new store, born from the carcass of the old.  From day one, we vowed to stand for our community's artists, writers, for hand-made, for local, and stand we have.  It's allowed us to help bring our area's artists to the attention of potentially hundreds of people.  It's also allowed us contribute to several of our town's non-profits, schools, and causes - maybe not with thousands of dollars, but as one retail friend told us, "even if it's only $100.00, it's $100.00 more than they had before".  With that philosophy, we joyfully give whatever and whenever we can.

Another great piece to read is Jonathan Morrow's post about fear, entitled The Cowardly Entrepreneur.  When, in the body of his post, he writes "The lesson is that courage isn’t about acting in the absence of fear; it’s about acting despite it", he had our attention.  This, along with Seth's post, really nails it in terms of advice for those just starting out (or those who need a jump start) in their businesses.  To quote Seth, "Go -  make something happen"!

Along those lines, we're hosting a book signing event on Thursday, with author Carol Woodliff.  Carol is a healer/shaman, and this event will be very exciting, with readings and demonstrations.  You'll find the event notice on our Facebook page and we hope we'll see you there!

We'll talk again next week, friends - enjoy!

Lori and Scott