These are the words proceeding the write-up on page 26 of the November 2010 issue of Traditional Home magazine's Marketplace feature. The rest goes like this:
"These are words to live by for companies we love. It's our privilege to bring you a beguiling array of products that will not only lighten your heart with their beauty and style but also warm you with the knowledge that a portion of the proceeds goes to a host of worthy causes - from a food bank, youth organizations, cancer research, and the arts to wildlife preservation, education, and the welfare of women. Go forth and shop in good conscience!"
The feature highlights companies who make everything from lighting, art, furniture, gift ware, jewelry and accessories. All of them give a portion of their profit to good causes and I love that idea. I love it so much that I've written a similar credo into our mission statement as part of our business plan.
I don't know how many of you out there are aware of this. I actually look for companies to buy from who do good deeds, who donate to or employ those who are in need. From local to global, the causes range from fighting human trafficking to supporting Tibetan orphans. We also carry a range of fair trade fashion accessories like scarves, jewelry, satchels and leather goods. Local artists are a favorite source of products, as well, which range from greeting cards to jewelry and art.
At WFS we believe in supporting our local economy. Scott and I make a point of patronizing our local eateries at lunchtime. Sure, we could bring our lunches, but we do this in a sense of camaraderie with our fellow business owners. Our crew members also eat at local places whenever they can. We use a local CPA and a local insurance agent, and when we clean our carpets, we'll use a local company to do it. I wouldn't dream of asking you to do something we're not willing to do ourselves.
Just in the last two months, WFS has received 16 requests for donations. Yes, really, 16 individual requests from churches, schools, individuals and various non-profits. Most request the minimum of $150.00 - $250.00 and it goes up from there. It's one of my fondest dreams that we'll one day be healthy enough to donate to all of them. This is what I believe a local business should be doing for their community. I'd like to see all our local businesses working for the common good....all of us working together to make Altadena strong. Let's see if we can't achieve that one day soon, shall we? In the interim, please check out these ongoing conversations on our local newsblogs - it's interesting to read the comments. Please feel free to add your own.
http://altadena.patch.com/articles/a-conversation-with-county-planning-director-richard-bruckner
http://altadena.patch.com/articles/altadenas-no-town-center
http://altadena.patch.com/articles/the-struggle-to-get-altadenans-to-shop-local
http://www.altadenablog.com/2010/10/altadenas-future-bedrooms-and-offices-or-more-shops-and-services-.html#comments
http://altadena.patch.com/articles/sidewalk-signs-eyesores-or-good-for-business
Thank you, my friends.....enjoy the coming week!
Lori & Scott
Sunday, October 31, 2010
Sunday, October 24, 2010
Speak Now Or Forever Hold Your Peace
Hope all of you are enjoying your Sunday evening and are ready to start a new week. It's certainly been an interesting week over here at WFS! With new merchandise on its way in and coming into the week of Halloween, we're looking forward to getting the fourth quarter shopping season started.
This next week will see Halloween come down and holiday 2010 go up. We're also excited about a few things we've got in the works....there's a book signing with local author Hugh Bonar scheduled for Nov. 13th and a special Thanksgiving wine tasting with our favorite wine experts, Anne L. Bannon and Michael Holland. The date for the wine tasting is yet to be set, but we're thinking November 20th.
I wanted to bring a couple of discussions taking place on other venues that might be of interest to you. Michele Zack, Altadena historian, award-winning author and outstanding citizen, is currently writing a series of articles on Altadenablog, http://wwww.altadenablog.com, dealing with the future of business in Altadena. Simultaneously, in another newsblog, Altadena Patch.com, http://www.altadena.patch.com, has posted an interview with Richard Bruckner, the new planning director for the County of Los Angeles, which details his plans for Altadena. I recommend reading both articles and all the comments....it certainly is an eye-opener! Of course, you'll find my comments there as well, so I'll leave them off the blog. Those of you who've been following me know how I feel about Altadena, know my plans for our business district here and are hopefully aware of the precarious situation for our businesses. I urge you to read both articles and ask that you weigh in with your thoughts. If we don't make our desires known now, then we stand to let others define how our community will develop in the future.
Thank you, my friends.....Scott and I wish you a pleasant week ahead!
Lori & Scott
This next week will see Halloween come down and holiday 2010 go up. We're also excited about a few things we've got in the works....there's a book signing with local author Hugh Bonar scheduled for Nov. 13th and a special Thanksgiving wine tasting with our favorite wine experts, Anne L. Bannon and Michael Holland. The date for the wine tasting is yet to be set, but we're thinking November 20th.
I wanted to bring a couple of discussions taking place on other venues that might be of interest to you. Michele Zack, Altadena historian, award-winning author and outstanding citizen, is currently writing a series of articles on Altadenablog, http://wwww.altadenablog.com, dealing with the future of business in Altadena. Simultaneously, in another newsblog, Altadena Patch.com, http://www.altadena.patch.com, has posted an interview with Richard Bruckner, the new planning director for the County of Los Angeles, which details his plans for Altadena. I recommend reading both articles and all the comments....it certainly is an eye-opener! Of course, you'll find my comments there as well, so I'll leave them off the blog. Those of you who've been following me know how I feel about Altadena, know my plans for our business district here and are hopefully aware of the precarious situation for our businesses. I urge you to read both articles and ask that you weigh in with your thoughts. If we don't make our desires known now, then we stand to let others define how our community will develop in the future.
Thank you, my friends.....Scott and I wish you a pleasant week ahead!
Lori & Scott
Sunday, October 17, 2010
Loyalty For All
It's been quieter than I'd like at the store this week. But respites between busy times allows us to accomplish other things that need doing, like cleaning, straightening and writing. Writing? Oh yes, I've been writing....not just this blog, but an actual article in a nationwide retail industry publication!
I joined Giftbeat, Inc., http://www.giftbeat.com, about a year before Scott and I bought WFS. Retail friends reading this, if you aren't a member, you should be. Not only a monthly publication, Giftbeat offers the best retail-specific message boards since....well, ever. Here you can trade ideas, talk about products and performance with store owners from every region of the U.S. and Canada. Over these few years, their editor-in-chief, Joyce Washnik, and I have become friendly. I value her as a source of inspiration, knowledge and am grateful for her friendship.
I mentioned to Joyce that I had an idea for a possible article. When I explained the concept to her, she liked it. Not only liked it, but asked me to write the article! Probably in shock, I agreed to do it. So in the time I had between running a retail store and the seemingly endless drives home, I wrote an article for Giftbeat about loyalty to our manufacturers representatives.
In the past couple of years, gift buyers have been going directly to the manufacturer to order merchandise instead of using the services of their local rep. Many buyers consider going direct less hassle. I'm afraid I'm guilty of it as well....there have been times I've just picked up the phone and spoke to the manufacturer directly to order. Pre-economic melt-down it used to be ok to do that, as long as you told the manufacturer to give credit to your rep. But the majority of manufacturers are not crediting the rep with the direct order anymore. As a result, we're reducing the showroom's, and hence, the rep's, income. No wonder the once-bustling L.A. Mart, where the biannual gift shows are held, looks like a ghost town.
In this time of economic turmoil, when the loyalty of our customers is of prime importance to us retailers, why aren't we extending the same courtesy to our manufacturers reps? They're mostly all small businesses, too.
The lion's share of credit for this article goes to my friend, Laurel Schaeffer, our rep from The Lynn Mitchell Group at the Mart. She and I talked about this problem and she was kind enough to give me her viewpoint. Kudos to her for imparting such wise advice.
The article will be out in December, if I remember correctly. I'll copy it here, if I'm able to. Have a fabulous week, my friends, and stay dry....do come visit us, though, there's always good times at WFS!
Lori & Scott
I joined Giftbeat, Inc., http://www.giftbeat.com, about a year before Scott and I bought WFS. Retail friends reading this, if you aren't a member, you should be. Not only a monthly publication, Giftbeat offers the best retail-specific message boards since....well, ever. Here you can trade ideas, talk about products and performance with store owners from every region of the U.S. and Canada. Over these few years, their editor-in-chief, Joyce Washnik, and I have become friendly. I value her as a source of inspiration, knowledge and am grateful for her friendship.
I mentioned to Joyce that I had an idea for a possible article. When I explained the concept to her, she liked it. Not only liked it, but asked me to write the article! Probably in shock, I agreed to do it. So in the time I had between running a retail store and the seemingly endless drives home, I wrote an article for Giftbeat about loyalty to our manufacturers representatives.
In the past couple of years, gift buyers have been going directly to the manufacturer to order merchandise instead of using the services of their local rep. Many buyers consider going direct less hassle. I'm afraid I'm guilty of it as well....there have been times I've just picked up the phone and spoke to the manufacturer directly to order. Pre-economic melt-down it used to be ok to do that, as long as you told the manufacturer to give credit to your rep. But the majority of manufacturers are not crediting the rep with the direct order anymore. As a result, we're reducing the showroom's, and hence, the rep's, income. No wonder the once-bustling L.A. Mart, where the biannual gift shows are held, looks like a ghost town.
In this time of economic turmoil, when the loyalty of our customers is of prime importance to us retailers, why aren't we extending the same courtesy to our manufacturers reps? They're mostly all small businesses, too.
The lion's share of credit for this article goes to my friend, Laurel Schaeffer, our rep from The Lynn Mitchell Group at the Mart. She and I talked about this problem and she was kind enough to give me her viewpoint. Kudos to her for imparting such wise advice.
The article will be out in December, if I remember correctly. I'll copy it here, if I'm able to. Have a fabulous week, my friends, and stay dry....do come visit us, though, there's always good times at WFS!
Lori & Scott
Sunday, October 10, 2010
Local Motion
Before Scott and I bought Webster's Fine Stationers, I 'm sorry to say I was not an educated shopper. I really never stopped to think how my shopping patterns affected the community I was living in nor did I particularly care. I can't remember ever having a store clerk or store proprietor thank me for shopping locally. No one ever explained to me how important shopping at local, independent businesses was or showed me the impact my dollars had on the local economy. It was the 1970's, the 1980's, the 1990's, the 21st Century! There was plenty for everyone....what you didn't have the cash for, you could charge!
Forward to 2008 and the beginning of the Great Recession. Having bought WFS, Scott, I and our entire staff found ourselves enmeshed in a fight for survival. It's been a pretty tough couple of years for everyone. Soon it will be 2011, and my how times have changed - maybe for the better. Through the the internet and the social media phenomenon, useful information is much more readily available than it was before. People are using this information to guide their own decisions in all manner of things from politics to play.
One of the effects of having this much information available is the huge movement we're seeing toward locality. Locality meaning, in every sense of the phrase, putting your money where your house is. I love seeing that movement in Altadena. We need a place where we can shop for organic, healthy, locally grown foods. We need more local restaurants who promote this idea. We need our business community to come together and act together to benefit our community. We need relevant local shopping and a nice, safe area to do it in - right here in Altadena!
Our local Chamber of Commerce has rolled out their October Shop Local Altadena program with new coupons from participating businesses. I hear that next month more businesses will be offering coupons designed to keep your dollars in Altadena, where they belong. You can find the coupons at the Chamber's website, http://abacus-es.com/altadena/ Print the coupons and use them....our businesses need you and your community needs you!
Have a great week, my friends!
Lori & Scott
Forward to 2008 and the beginning of the Great Recession. Having bought WFS, Scott, I and our entire staff found ourselves enmeshed in a fight for survival. It's been a pretty tough couple of years for everyone. Soon it will be 2011, and my how times have changed - maybe for the better. Through the the internet and the social media phenomenon, useful information is much more readily available than it was before. People are using this information to guide their own decisions in all manner of things from politics to play.
One of the effects of having this much information available is the huge movement we're seeing toward locality. Locality meaning, in every sense of the phrase, putting your money where your house is. I love seeing that movement in Altadena. We need a place where we can shop for organic, healthy, locally grown foods. We need more local restaurants who promote this idea. We need our business community to come together and act together to benefit our community. We need relevant local shopping and a nice, safe area to do it in - right here in Altadena!
Our local Chamber of Commerce has rolled out their October Shop Local Altadena program with new coupons from participating businesses. I hear that next month more businesses will be offering coupons designed to keep your dollars in Altadena, where they belong. You can find the coupons at the Chamber's website, http://abacus-es.com/altadena/ Print the coupons and use them....our businesses need you and your community needs you!
Have a great week, my friends!
Lori & Scott
Sunday, October 3, 2010
A Socially Acceptable Third Anniversary
Fourth quarter started off with a bang for Webster's Fine Stationers this week! Our first community-oriented Social Media Meet & Greet - The Networking Event was held Friday, October 1st. It brought out upwards of 50 curious locals who were eager to learn exactly what sites like Facebook, Blogger and LinkedIn could offer them and their businesses.
The lucky attendees were given advice by the some of the best social media-savvy speakers around. Hilary Cable of Business.com gave a fascinating overview of Facebook. Her advice and tips were spot on and even helped answer some questions I had about the subject. Petrea Burchard, who authors the Pasadena Daily Photo blog, addressed blogging and how it can help reinforce your brand when used in conjunction with your business. Loved her view of blogging for your business as a type of giving and networking beyond your own doors! Deb Halberstadt, of Half City Productions, gave her insight into using LinkedIn as a professional platform and resume. Providing infinite possibilities, LinkedIn is a site where you can network online with other business professionals and is another tool being used for brand reinforcement.
Tying all these different avenues of social media together was the fabulous Anton Anderson of Productivity Consulting, Inc. Anton's knowledge coupled with his excellent moderation skills made him easy to listen to and learn from. After the learning session was over, our favorite wine experts, Anne L. Bannon and Michael Holland of OddBallGrape.com hosted a wine-tasting with wines provided by Webster's Liquor's well-appointed wine cellar. We love having wine-tastings with Anne and Michael....you actually learn a lot while you're laughing at their witty delivery of wine factoids and fallacies.
Our banquet table was groaning at all the food from our local eateries, as well! Thanks go out to the participating restaurants - Amy's Patio Cafe, El Patron Mexican Food and Pinocchio's Pizza for their delicious Fall Tailgating party-themed foods. We had warm grilled veggie & cheese sandwiches, cesar salad and zucchini bread from Amy's; El Patron provided tasty chicken nachos with guacamole and hot sauces; and the vegetable pizza from Pinocchio's was wonderful!
What made this evening so special, to me, was that this event was held on our third anniversary. Three years from October 1st, 2007, as an entity separate from Webster's Pharmacy, and I believe we have finally secured our place in the Altadena landscape. I've often referred to our shop as a store in transition. No longer undefined, we have staked our claim. Our store and our community - we're working toward keeping both strong and viable!
Have a wonderful week, my friends! I've heard it's supposed to be cooler and maybe rainy....how's that for a nice change?
Lori & Scott
The lucky attendees were given advice by the some of the best social media-savvy speakers around. Hilary Cable of Business.com gave a fascinating overview of Facebook. Her advice and tips were spot on and even helped answer some questions I had about the subject. Petrea Burchard, who authors the Pasadena Daily Photo blog, addressed blogging and how it can help reinforce your brand when used in conjunction with your business. Loved her view of blogging for your business as a type of giving and networking beyond your own doors! Deb Halberstadt, of Half City Productions, gave her insight into using LinkedIn as a professional platform and resume. Providing infinite possibilities, LinkedIn is a site where you can network online with other business professionals and is another tool being used for brand reinforcement.
Tying all these different avenues of social media together was the fabulous Anton Anderson of Productivity Consulting, Inc. Anton's knowledge coupled with his excellent moderation skills made him easy to listen to and learn from. After the learning session was over, our favorite wine experts, Anne L. Bannon and Michael Holland of OddBallGrape.com hosted a wine-tasting with wines provided by Webster's Liquor's well-appointed wine cellar. We love having wine-tastings with Anne and Michael....you actually learn a lot while you're laughing at their witty delivery of wine factoids and fallacies.
Our banquet table was groaning at all the food from our local eateries, as well! Thanks go out to the participating restaurants - Amy's Patio Cafe, El Patron Mexican Food and Pinocchio's Pizza for their delicious Fall Tailgating party-themed foods. We had warm grilled veggie & cheese sandwiches, cesar salad and zucchini bread from Amy's; El Patron provided tasty chicken nachos with guacamole and hot sauces; and the vegetable pizza from Pinocchio's was wonderful!
What made this evening so special, to me, was that this event was held on our third anniversary. Three years from October 1st, 2007, as an entity separate from Webster's Pharmacy, and I believe we have finally secured our place in the Altadena landscape. I've often referred to our shop as a store in transition. No longer undefined, we have staked our claim. Our store and our community - we're working toward keeping both strong and viable!
Have a wonderful week, my friends! I've heard it's supposed to be cooler and maybe rainy....how's that for a nice change?
Lori & Scott
Sunday, September 26, 2010
Traditional Trends In The Spotlight
Scott and I stopped at the L.A. Mart for their Fall mini-show this afternoon, before coming into the store. The larger shows are in January and in July, but the Fall show affords another chance for buyers to complete their holiday shopping and get a jump on Spring. It also offers one a glimpse into the hot trends on the horizon.
The opening day is usually crowded, and normally it’s hard to find parking. Perhaps because of the heat…..it was close to 100 degrees in Los Angeles after all….or perhaps because of the economic situation, this show wasn’t very well attended. One of my favorite showroom reps said that she had eight appointments booked, but only one showed up. We’ll see what it’s like the next two days, but if this is any indicator, I think everyone’s sitting tight and not spending much.
As for new trends, the most prevalent color schemes for this holiday season seem to be relying on past years’ combinations. Pinky reds and lime greens intermixed with traditional metallic colors are back with a vengeance, with a heavy emphasis on the golds. This is actually great news, because you can use older gold and silver decorations and just add in a few pieces of the newer pinky red & green colors. Natural elements are immensely popular, and birds, butterflies, insects of all sorts and dragonflies are important motifs this year. Good news for Altadena and the surrounding areas, since we’re so close to nature anyway! Owls are still popular, possibly owing to the Harry Potter craze (the Harry Potter theme park just opened in Orlando, FL) and the new Legends of the Guardians movie. Otherwise, the traditional elves, Santas and snowmen are the pillars of this year’s holiday decor.
On a different subject, Scott and I hope you’ll be able to visit us on Friday evening for our Social Media Meet & Greet: The Networking Event. Our event is up on Facebook, we’ve sent out our invitations to our mailing list via Constant Contact and have fliers on the counter. We’ve lined up several wonderful speakers who will clue you into what you need to know about social media and how it can help you. We’re getting the restaurants together for our tasting menu and our theme is Fall Tailgating Parties. There’ll be great food, great conversation and great networking opportunities, so again, we hope we’ll see you this Friday night!
Have a great week, my friends!
Lori & Scott
The opening day is usually crowded, and normally it’s hard to find parking. Perhaps because of the heat…..it was close to 100 degrees in Los Angeles after all….or perhaps because of the economic situation, this show wasn’t very well attended. One of my favorite showroom reps said that she had eight appointments booked, but only one showed up. We’ll see what it’s like the next two days, but if this is any indicator, I think everyone’s sitting tight and not spending much.
As for new trends, the most prevalent color schemes for this holiday season seem to be relying on past years’ combinations. Pinky reds and lime greens intermixed with traditional metallic colors are back with a vengeance, with a heavy emphasis on the golds. This is actually great news, because you can use older gold and silver decorations and just add in a few pieces of the newer pinky red & green colors. Natural elements are immensely popular, and birds, butterflies, insects of all sorts and dragonflies are important motifs this year. Good news for Altadena and the surrounding areas, since we’re so close to nature anyway! Owls are still popular, possibly owing to the Harry Potter craze (the Harry Potter theme park just opened in Orlando, FL) and the new Legends of the Guardians movie. Otherwise, the traditional elves, Santas and snowmen are the pillars of this year’s holiday decor.
On a different subject, Scott and I hope you’ll be able to visit us on Friday evening for our Social Media Meet & Greet: The Networking Event. Our event is up on Facebook, we’ve sent out our invitations to our mailing list via Constant Contact and have fliers on the counter. We’ve lined up several wonderful speakers who will clue you into what you need to know about social media and how it can help you. We’re getting the restaurants together for our tasting menu and our theme is Fall Tailgating Parties. There’ll be great food, great conversation and great networking opportunities, so again, we hope we’ll see you this Friday night!
Have a great week, my friends!
Lori & Scott
Sunday, September 19, 2010
"If You're Not Proud Of It, Don't Sell It"
Time is a luxury for me these days. When I do have some down time I try to spend it reading articles and blogposts that will help me grow our business. I've found some pretty great information by many wonderful experts but the one who continues to inspire me almost daily is Seth Godin. Seth's Blog is chock full of little nuggets of insightful intel that make me think. His posts are reality checks for me as I try to connect our store with our community. This was his post today and I think it's so important that I'm going to reprint it here for you to read as well (if you haven't already):
"Are you responsible for what you market?
Let's assert that marketing works.
The money and time and effort we put into marketing goods and services actually works. It gets people to change their minds. It cajoles some people into buying and using and voting for things that they otherwise wouldn't have chosen. (If it doesn't work, save your money).
If it works, then, are you responsible for what happens after that?
If you market cigarettes aggressively, are you responsible for people dying of lung cancer?
I think there are two ways to go here:
1. You're not responsible. The marketer is like a lawyer representing the obviously guilty client. Everyone is entitled to a lawyer, and it's up to the jury to decide. The lawyer's job is to do the best she can, not to decide on the outcome. Market the best you can and let buyers take responsibility.
2. You are responsible. Your insight and effort cause people to change, and without you, that change would never happen.
I'm not sure there's a middle ground. Either we should applaud the folks lobbying on behalf of causes we despise, the pornographers selling products that degrade our society and the politicians spinning and lying to get elected (because all these people are doing is giving us a choice for which we're responsible) or we should take responsibility for stuff we sell.
My take: if you're not proud of it, don't sell it."
I love this entire post, but what struck me particularly was point 2 and everything following. As a business in Altadena, we are responsible and Scott and I and our entire crew are responsible. We are responsible for making a positive impact on our community and in our town. Scott and I are responsible for creating the type of sustainable shopping destination that is a true member of our town, giving and receiving equitably while supporting its economic substructure.
Change comes hard in Altadena, we're all aware of that. But change happens whether or not we like it. What we all can do is to nurture that change and shape it into a positive force. This is what we can do....what WFS can do....to make sure that we're proud of what we're selling. Whether it's an idea or product, it matters not. What does matter is that we try to make a difference. I'm proud of that.
"Are you responsible for what you market?
Let's assert that marketing works.
The money and time and effort we put into marketing goods and services actually works. It gets people to change their minds. It cajoles some people into buying and using and voting for things that they otherwise wouldn't have chosen. (If it doesn't work, save your money).
If it works, then, are you responsible for what happens after that?
If you market cigarettes aggressively, are you responsible for people dying of lung cancer?
I think there are two ways to go here:
1. You're not responsible. The marketer is like a lawyer representing the obviously guilty client. Everyone is entitled to a lawyer, and it's up to the jury to decide. The lawyer's job is to do the best she can, not to decide on the outcome. Market the best you can and let buyers take responsibility.
2. You are responsible. Your insight and effort cause people to change, and without you, that change would never happen.
I'm not sure there's a middle ground. Either we should applaud the folks lobbying on behalf of causes we despise, the pornographers selling products that degrade our society and the politicians spinning and lying to get elected (because all these people are doing is giving us a choice for which we're responsible) or we should take responsibility for stuff we sell.
My take: if you're not proud of it, don't sell it."
I love this entire post, but what struck me particularly was point 2 and everything following. As a business in Altadena, we are responsible and Scott and I and our entire crew are responsible. We are responsible for making a positive impact on our community and in our town. Scott and I are responsible for creating the type of sustainable shopping destination that is a true member of our town, giving and receiving equitably while supporting its economic substructure.
Change comes hard in Altadena, we're all aware of that. But change happens whether or not we like it. What we all can do is to nurture that change and shape it into a positive force. This is what we can do....what WFS can do....to make sure that we're proud of what we're selling. Whether it's an idea or product, it matters not. What does matter is that we try to make a difference. I'm proud of that.
Sunday, September 12, 2010
Being Social and Shopping Local, A Recipe For Fun In Altadena
Scott and I hope all of you had a pleasant Labor Day holiday. We decided that we'd close the store Sunday and Monday, and it was lovely having two whole days at home! Our dog, almost 14 year old Pepe, was estatic that we were home, poor pup has gotten used to us being gone every day.
After that nice, warm Labor Day, it sure seems like fall is here. Although the days in Altadena are warm, they're clear with that certain tang in the air that signals autumn is just around the corner. Some claim we were cheated out of summer....I'm glad it wasn't too awfully hot and all of us at the store are getting ready for the change of seasons. All this week we'll be moving things around and redecorating, so please excuse the disarray....I'm sure you'll be pleased with the outcome!
Last post, I mentioned the social media meet and greet/wine pairing event we'd be having, and I mentioned mid-September. We're going to hold the event on Friday, October 1st, after the Jewish New Year celebrations are over. October 1st is also the date The Gallery At The End Of The World is having a one-man show, so it should be a great evening of fun, fellowship, information, food, wine and art! Our wine pairing theme will be Fall Tailgating Parties, so do make plans to join us....meet our area's well-known bloggers, find out what all the buzz is about social media and even ask questions about how sites like Facebook can open a whole new world for you and your business! More information about our function will be forthcoming next week.
Something exciting has happened! The Altadena Chamber of Commerce has launched its long-awaited Shop Local Altadena program. It started last week with very little fanfare and a link to a PDF page of coupons on the front page of the Chamber's website at http://abacus-es.com/altadena/ads.pdf This link will take you directly to the coupon page, which you can print and cut out to use at the participating merchants and businesses. Webster's Fine Stationers is offering a 15% savings on purchases over $20.00, excluding sale items and Crane & Co., from now through the month of October! The other businesses participating are Altadena Golf Course, Curves, Amy's Patio Cafe, Steve's Pets and Kat Scrap Studio. As a Director of the Chamber, I was a bit disappointed in the lack of coverage, save a two-liner in Altadenablog. We need to be a bit more committed to creating interest and making sure the majority of people in the town know when we start a campaign like this. It's the start of a fabulous movement, with coupon savings and everything, so we'd appreciate it if you'd help spread the word.
Have a great week, my friends, and remember....shopping local truly does empower your community!
Lori & Scott
After that nice, warm Labor Day, it sure seems like fall is here. Although the days in Altadena are warm, they're clear with that certain tang in the air that signals autumn is just around the corner. Some claim we were cheated out of summer....I'm glad it wasn't too awfully hot and all of us at the store are getting ready for the change of seasons. All this week we'll be moving things around and redecorating, so please excuse the disarray....I'm sure you'll be pleased with the outcome!
Last post, I mentioned the social media meet and greet/wine pairing event we'd be having, and I mentioned mid-September. We're going to hold the event on Friday, October 1st, after the Jewish New Year celebrations are over. October 1st is also the date The Gallery At The End Of The World is having a one-man show, so it should be a great evening of fun, fellowship, information, food, wine and art! Our wine pairing theme will be Fall Tailgating Parties, so do make plans to join us....meet our area's well-known bloggers, find out what all the buzz is about social media and even ask questions about how sites like Facebook can open a whole new world for you and your business! More information about our function will be forthcoming next week.
Something exciting has happened! The Altadena Chamber of Commerce has launched its long-awaited Shop Local Altadena program. It started last week with very little fanfare and a link to a PDF page of coupons on the front page of the Chamber's website at http://abacus-es.com/altadena/ads.pdf This link will take you directly to the coupon page, which you can print and cut out to use at the participating merchants and businesses. Webster's Fine Stationers is offering a 15% savings on purchases over $20.00, excluding sale items and Crane & Co., from now through the month of October! The other businesses participating are Altadena Golf Course, Curves, Amy's Patio Cafe, Steve's Pets and Kat Scrap Studio. As a Director of the Chamber, I was a bit disappointed in the lack of coverage, save a two-liner in Altadenablog. We need to be a bit more committed to creating interest and making sure the majority of people in the town know when we start a campaign like this. It's the start of a fabulous movement, with coupon savings and everything, so we'd appreciate it if you'd help spread the word.
Have a great week, my friends, and remember....shopping local truly does empower your community!
Lori & Scott
Sunday, August 29, 2010
Summertime And The Living Is Easy....
Living is easy here in Altadena.....unless it's 105 degrees outside! This last week was certainly a test of our stamina, wasn't it? Of course, we've been there before, but every year we forget. We've been coddled by the deceptively low temperatures preceding our little heat wave, so when the mercury passed 102 degrees it seemed to knock the stuffing out of us. We're recuperating from it now but I'm sure those high temps will return before too long, maybe in time for the lovely long Labor Day weekend coming up.
We'll be taking a blogging break for the holiday, but will be back the week following. We'll have lots to talk about, like our upcoming Social Media Meet & Greet. This evening event will be scheduled for either Friday, 9/17 or Saturday, 9/18. This will be the one event you won't want to miss, with our community's most prolific bloggers in attendance! In conjunction, OddBallGrape.com's Anne Bannon and Michael Holland will be leading us in another wine and food pairing just in time for autumnal tail-gating and football parties. It just couldn't get any better than this! Watch for our updates here on the blog and on Facebook!
I do want to mention the incredibly informative talk on MILK: History, Politics & Nutrition I attended yesterday at the Altadena Community Center. Put together by Altadena Heritage, the Arroyo Time Bank and Gloria Putnam, this discussion about the benefits of raw milk and sustainable dairy farming was certainly an eye-opener and I'm so glad I went. I'm recommending that you find out all you can about this subject, which is controversial to say the least. Listen to the owner and CEO of Organic Farms, Mark McAffee, discuss it in relation to the recent recall of tainted eggs on Fox 11 news at this link: http://www.myfoxla.com/dpp/news/consumer/eggs-at-local-organic-farm-are-safe-20100826 I think you'll find this information as compelling as I did.
Have a great week and a happy Labor Day weekend, my friends!
Lori & Scott
We'll be taking a blogging break for the holiday, but will be back the week following. We'll have lots to talk about, like our upcoming Social Media Meet & Greet. This evening event will be scheduled for either Friday, 9/17 or Saturday, 9/18. This will be the one event you won't want to miss, with our community's most prolific bloggers in attendance! In conjunction, OddBallGrape.com's Anne Bannon and Michael Holland will be leading us in another wine and food pairing just in time for autumnal tail-gating and football parties. It just couldn't get any better than this! Watch for our updates here on the blog and on Facebook!
I do want to mention the incredibly informative talk on MILK: History, Politics & Nutrition I attended yesterday at the Altadena Community Center. Put together by Altadena Heritage, the Arroyo Time Bank and Gloria Putnam, this discussion about the benefits of raw milk and sustainable dairy farming was certainly an eye-opener and I'm so glad I went. I'm recommending that you find out all you can about this subject, which is controversial to say the least. Listen to the owner and CEO of Organic Farms, Mark McAffee, discuss it in relation to the recent recall of tainted eggs on Fox 11 news at this link: http://www.myfoxla.com/dpp/news/consumer/eggs-at-local-organic-farm-are-safe-20100826 I think you'll find this information as compelling as I did.
Have a great week and a happy Labor Day weekend, my friends!
Lori & Scott
Sunday, August 22, 2010
So Long, Farewell.......
As much as I love retail and being a shop owner, there are some things I could easily do without. One of those things is saying goodbye to really wonderful employees. Our industry is rife with turnover, naturally, because retail positions are on the lower end of the pay scale. You start in retail and work your way up from there, right? I should get used to it, but each time it's like the very first. Intellectually, I know moving to a job that gives more hours or higher pay is good. Emotionally, I know that I'll really miss that person and their contribution to our team.
Tomorrow, we'll be saying goodbye to Devon. Her bright personality and creativity will be lighting up someone else's workplace and we'll miss her terribly. I'd like to publicly thank her for her work at WFS and wish her the best of luck in the future, wherever it takes her. I have no doubt that Devon will succeed in whatever she does.
Taking Devon's place is Meagan, another local Altadenaean. Meagan came in last February to apply for a job but unfortunately, we didn't have an opening then. Luckily for us, she was willing to come work for us - so welcome aboard, Meagan!
Have a wonderful week, my friends....
Lori & Scott
Tomorrow, we'll be saying goodbye to Devon. Her bright personality and creativity will be lighting up someone else's workplace and we'll miss her terribly. I'd like to publicly thank her for her work at WFS and wish her the best of luck in the future, wherever it takes her. I have no doubt that Devon will succeed in whatever she does.
Taking Devon's place is Meagan, another local Altadenaean. Meagan came in last February to apply for a job but unfortunately, we didn't have an opening then. Luckily for us, she was willing to come work for us - so welcome aboard, Meagan!
Have a wonderful week, my friends....
Lori & Scott
Sunday, August 15, 2010
Are You Ready For The Information Age?
A retailer friend of mine in Redding, California, sent this video around today called "The Currency Of The Future III". The link to it is http://www.youtube.com/watch?v=idn4Lb-uCyg and it's just chock full of useful information.
Information....there's that word again. It keeps popping up in almost everything business-related I read anymore. According to the makers of this video, "it is estimated that 40 exabytes (4.0 X 10 19) of unique new information will be generated worldwide this year. That is more than in the previous 5,000 years".
They also predict that "in the next 24 months, it's estimated that U.S. online transactions will surpass store transactions at shopping malls". While that doesn't bode well for brick and mortar businesses, especially independent ones, they do go on to note that "in the information age, one of the most powerful forms of genius will be entrepreneurial genius".
This is exactly why I've been pushing so hard at getting WFS online in all forms - this blog, our website at http://www.webstersfs.com, on Facebook, MySpace, and any other place I can put us. I'm planning like mad to get this store's ecommerce site up and running....it's just a bit difficult in these hard economic times. It needs to be done, though. I don't want to be a dinosaur lumbering about trying to find shelter from the planetary storm, I want us to be comfortably ensconced in the promised land.
You won't find another store in the area as active in social media as we are. You can follow us and our retail life in real time. You can be assured that there are real people here, all of us working as a team to bring you the best service and product we can. But it doesn't stop there. We are forward-thinking young adults with a plan....a plan to be the agents of positive change in our community. We invite you to follow along with us - celebrate with us, think with us, learn with us and play with us. Join in the contests we have for fun merchandise give-aways and enjoy our motivational quotes.
WFS will be hosting a Social Media Networking Event in the very near future. More information about that will be forthcoming soon....make sure to check our Facebook page!
Have a great week, my friends!
Lori & Scott
Information....there's that word again. It keeps popping up in almost everything business-related I read anymore. According to the makers of this video, "it is estimated that 40 exabytes (4.0 X 10 19) of unique new information will be generated worldwide this year. That is more than in the previous 5,000 years".
They also predict that "in the next 24 months, it's estimated that U.S. online transactions will surpass store transactions at shopping malls". While that doesn't bode well for brick and mortar businesses, especially independent ones, they do go on to note that "in the information age, one of the most powerful forms of genius will be entrepreneurial genius".
This is exactly why I've been pushing so hard at getting WFS online in all forms - this blog, our website at http://www.webstersfs.com, on Facebook, MySpace, and any other place I can put us. I'm planning like mad to get this store's ecommerce site up and running....it's just a bit difficult in these hard economic times. It needs to be done, though. I don't want to be a dinosaur lumbering about trying to find shelter from the planetary storm, I want us to be comfortably ensconced in the promised land.
You won't find another store in the area as active in social media as we are. You can follow us and our retail life in real time. You can be assured that there are real people here, all of us working as a team to bring you the best service and product we can. But it doesn't stop there. We are forward-thinking young adults with a plan....a plan to be the agents of positive change in our community. We invite you to follow along with us - celebrate with us, think with us, learn with us and play with us. Join in the contests we have for fun merchandise give-aways and enjoy our motivational quotes.
WFS will be hosting a Social Media Networking Event in the very near future. More information about that will be forthcoming soon....make sure to check our Facebook page!
Have a great week, my friends!
Lori & Scott
Monday, August 9, 2010
Home Sweet Home
There are several people in my group of friends on Facebook sharing articles about the economy and how it's affecting middle America. There's a common theme to all, and that is how people are saving more and spending less than they have in decades. That folks are staying close to home and are enjoying more time with their families.
In that vein, I took this evening to be close to my family. All day at the store, I felt this almost overwhelming homesickness. I started posting pictures on my personal Facebook page....a pretty sunset from the backyard taken over three years ago, a section of my garden that I was very fond of, some flowers in our kitchen and a shot of the living room. If I hadn't made myself stop, I probably would've posted my entire Photobucket album and everyone would've thought I'd lost it!
So I called my daughter and told her to bring the roommate and come over for dinner. Scott and I stopped at Heidar Baba, a Persian place across from PCC, and brought home steaming heaps of Basmati rice topped with luscious chelo kabab - koobideh and bagh (ground meat & filet). Accompanying the kabob were roasted tomatoes & peppers, crunchy tadig with a fenugreek and kidney bean stew, yogurt with cucumbers and mint and pita bread. It was delicious! We sat around the table, ate, talked and laughed. We bathed our dog, Pepe, and washed the car. We did the familiar, every Sunday family thing and it was good.
Wish comforting times like tonight were more common, but I'll take what I can get when I can get it. Hope your Sunday was just as warm and fuzzy as ours was....
Have a wonderful week ahead, my friends!
Lori & Scott
In that vein, I took this evening to be close to my family. All day at the store, I felt this almost overwhelming homesickness. I started posting pictures on my personal Facebook page....a pretty sunset from the backyard taken over three years ago, a section of my garden that I was very fond of, some flowers in our kitchen and a shot of the living room. If I hadn't made myself stop, I probably would've posted my entire Photobucket album and everyone would've thought I'd lost it!
So I called my daughter and told her to bring the roommate and come over for dinner. Scott and I stopped at Heidar Baba, a Persian place across from PCC, and brought home steaming heaps of Basmati rice topped with luscious chelo kabab - koobideh and bagh (ground meat & filet). Accompanying the kabob were roasted tomatoes & peppers, crunchy tadig with a fenugreek and kidney bean stew, yogurt with cucumbers and mint and pita bread. It was delicious! We sat around the table, ate, talked and laughed. We bathed our dog, Pepe, and washed the car. We did the familiar, every Sunday family thing and it was good.
Wish comforting times like tonight were more common, but I'll take what I can get when I can get it. Hope your Sunday was just as warm and fuzzy as ours was....
Have a wonderful week ahead, my friends!
Lori & Scott
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